PR is much more effective than advertising in reaching a wider audience.
When a consumer sees editorial coverage of a product or service it is perceived differently to a traditional advertisement.
When the media endorses a product or service the brand gains credibility.
Consumers are much more likely to make a purchase based on third party endorsement than an advertisement.
Small businesses and their owners have a unique story to tell, they are interesting to the media which can lead to a wide variety press coverage about the founder, the business and the
product.
A consistent on-going public relations campaign will help to build general awareness of your product, service or brand and will supplement your direct marketing and advertising programme.
Visibility will magnify your business profile which may help you to secure more customers and partnerships with distributors or retailers.
PR has the added value of establishing your brand and branding helps people to become familiar with your products and business.
Regular exposure in the media can lead to an increase in business sales.
